Wetfly Launches New, Customer-Focused Website


From Wetfly:

Since 1999, Wetfly has been servicing accounts of all sizes throughout the US and Canada with premium fishing flies. As the business grew, Wetfly began delivering additional hard goods and soft goods aimed at the fly fishing market – focusing on the highest possible quality at the lowest available cost– Value. With several new products being released throughout every year, Wetfly continues to flourish and uphold its mission: To make fly fishing easy and affordable to anyone who aspires to experience it.

The launch of the new website is dedicated to Continue reading

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Cheeky Fly Fishing Launches All-New Boost Reel Series


From Cheeky Fly Fishing:

Cheeky Fly Fishing is excited to announce the Boost Reel Series, the latest in fly reel innovation from Cheeky.

The Boost Reel Series features three new additions to the Cheeky family, the Boost 325, Boost 350 and Boost 400. With the Boost Series, you get the unparalleled performance you’ve come to expect from Cheeky Reels, with a price tag that won’t break the bank.

Perfect for 2-weight to 8-weight applications, the Boost Reel Series is a must have for all freshwater fly fishing excursions. All Boost Reels feature the Rev Carbon Fiber Drag System, an alternating stacked disc drag developed specifically for the Boost Series, Cheeky’s MAX Arbor for unbeatable retrieval rates, and the signature Cheeky look that sets you apart on the water.

“The Boost Reel Series is the culmination of a Continue reading

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New Products From Tenkara USA – Tenkara Summit and more

tenkara_capsFrom Tenkara USA:

We have some new products available that we hope you will enjoy! We partnered with Discover Tenkara to bring you a DVD introducing the fundamentals of tenkara. We also introduced the ultralight water filtration system we always have with us on the water, and the universal tenkara rod caps that will fit any of your tenkara rods.

And, please come and join us at our 4th annual Tenkara Summit, on September 27th in Boulder, Colorado.

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Costa Leads Fall Style Trends with New Seapoint, Tern


From Costa:

Costa introduces two new sunglasses, Seapoint and Tern, as part of its late 2014 collection. Both are a perfect blend of premium performance technology and the fall season’s throwback trend.

A classic aviator shape, Seapoint offers a medium fit that’s large on style. The frame features Costa’s patented, nearly indestructible co-injected molded nylon construction, sturdy integral hinges and no-slip Hydrolite™ nose pads. Frame colors include white + black, black pearl, coconut fade, black fade and scotch. Seapoint starts in retail at $149.

Named for the slender seabirds, Tern features a sleek, rectangular frame shape with 5-barrel optical hinges and no-slip Hydrolite nose pads. Available colors include pomegranate fade, coconut fade, topaz fade and shiny black + amber. Tern starts in retail at $159.

Both Seapoint and Tern can be customized with Continue reading

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Bristol Bay River Academy students demonstrate new skills to Iliamna community members

Screen Shot 2014-08-18 at 4.04.49 PMFrom: Trout Unlimited

Iliamna – Students from a number of Bristol Bay communities this week learned how to tie a coho-catching fly, cast a fly rod into the wind, and prepare a detailed list of supplies to bring for a day on the water with a client. Tomorrow, their new skills will be put to the test.

Each year at its culmination, “clients” from the host community of the Bristol Bay River Academy arrive to be guided through an afternoon of fishing. By tomorrow, the 13 students of this years’ Academy will be ready to teach their community-member client the basics of fly fishing, and have a safe and fun day fishing the Newhalen river.

“The River Academy teaches kids from Bristol Bay communities the skills they need to be fishing guides,” said Nanci Morris Lyon, owner of Alaska Sportsman’s Bear Trail Lodge and River Academy instructor. “I enjoy sharing these skills, but I also enjoy the Continue reading

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